Visibility
Limited visibility into 3P market performance
Third-party sellers are rapidly disrupting both Amazon and Walmart. Without a clear view of 1P AND 3P performance, brands miss early threats and growth opportunities.
Amazon + Walmart, in one place
Parable is the deepest source of truth on Amazon and Walmart — market share, pricing, demand, search, advertising, Buy Box and competitor moves, all backed by 10+ years of history. The full picture of both marketplaces, in one place.
0+
years of data
0M+
products tracked
The Challenge
Amazon and Walmart are complex channels
They set the standard for global e-commerce — but cutting through the noise to find meaningful insight is a constant battle.
Benchmarking
Incomplete competitive benchmarking
Most brands lack a unified dataset to analyze competitors at the brand AND product level — across BOTH marketplaces. That data gap makes it impossible to benchmark, refine pricing, or find whitespace.
Demand
Unreliable demand insights
Without accurate revenue and sales estimates spanning a decade, product selection becomes guesswork. You can't prioritize SKUs, optimize inventory, or capture emerging trends with confidence.
Why Parable
You can't compete on a marketplace you can't see.
Brands that win on Amazon and Walmart don't react — they anticipate. Parable gives you a decade of historical depth and the forward-looking signals to spot demand shifts, defend share and invest ahead of the market. No one else combines both marketplaces with this much history and this much foresight.
A decade of historical depth
10+ years of normalized marketplace history across every category, brand and SKU — so you can separate noise from real, durable shifts in demand.
Forward-looking trend signals
Leading indicators from search, pricing, share of voice and seasonality flag where demand is heading next — not where it already went.
Amazon AND Walmart, unified
The only dataset that stitches both marketplaces into one apples-to-apples view of share, growth and competition.
Without this data, you're guessing.
Internal sales tell you what happened to you. Marketplace data tells you what happened to the market — the only way to know if you actually won, or just rode a rising tide while a competitor quietly took share.
History is your unfair advantage.
A decade of pricing, demand and share history turns hindsight into foresight. Spot structural shifts months before competitors, time launches to seasonality, and price with conviction instead of instinct.
Future trends, before they're obvious.
Search momentum, emerging keywords, new entrants and pricing pressure surface tomorrow's winners early — so you launch, defend and invest before the rest of the category catches on.
Brands on Parable compound marketplace revenue by an average of 28% a year.
Built on a decade of Amazon and Walmart data you won't find anywhere else. Talk to us to see what's hiding in your category.
Solutions
The data that wins market share on Amazon & Walmart
Whether you sell on one marketplace or both, Parable gives you the depth and history to outpace every competitor.
Market Share
Protect Market Share
Win your market — and keep it. Sales alone don't tell the full story: if your brand grew but the category grew faster, you actually lost ground. Parable puts performance in context with the most accurate Amazon and Walmart share data available — quantify true brand vs. market growth, benchmark competitors, spot new entrants before they erode your position, and prioritize pricing, assortment, innovation and ad spend where it actually moves share. Track every movement in real time across category, brand and SKU/Item level.
- Real-time share alerts across category, brand & SKU
- True brand vs. market growth attribution
- Competitor benchmarking & emerging threat detection
Advertising
Optimize Ad Spend
Make every ad dollar work harder on Amazon and Walmart. Six built-in automations — Dayparting, ROI Optimization, Sales Maximization, Shelf Planning, Keyword Harvesting and Advanced Budget Control — protect performance, kill wasted spend, and keep your campaigns aligned to true market-share growth.
- Hourly dayparting & budget pacing
- ACoS / RoAS targets on autopilot
- Shelf and keyword automations
Buy Box
Win the Buy Box
Protect your Amazon listings — and your revenue. Shifting prices, new resellers and unauthorized listings can erode visibility overnight. Parable gives you complete Buy Box, seller and pricing intelligence — from seller-level detail and fulfillment methods to real-time pricing trends, MAP violation alerts and the full landscape of competitive offers — so you can defend brand integrity, win the Buy Box and keep pricing consistent across every ASIN.
- Seller-level detail & 3P enforcement
- Pricing trends & MAP violation alerts
- Competitive offers & Buy Box win rate
Innovation
Launch New Products
Grow revenue with data-backed products. Understand Amazon through consumer demand, whitespace and innovation — find unmet demand before competitors, validate pricing and positioning before launch, and track how trends, competitors and shopper behavior shift in real time. Parable's top brands grow 3× faster by launching 2× more new products, powered by keyword research, market segments and custom dashboards that surface where to invest next.
- Whitespace & keyword gap discovery
- Pre-launch demand & pricing validation
- Category, competitor & trend tracking
Benchmarking
Benchmark Performance
Compare against true category competitors — not generic averages. Diagnose whether a sales dip is you or the market.
- True peer set
- Category vs. brand attribution
- Decade of history
Shopper Trends
Understand Shopper Trends
See what shoppers are buying before they buy it. Keyword search volume is a leading indicator of shifting demand — Parable tracks 85% of top Amazon searches with weekly volume, 30/90-day growth rates and two years of history so you can separate lasting opportunities from short-term spikes. Pair seasonality ratings and peak-rising/peak/peak-falling weeks with real-time Share of Voice across the top 20 brands per keyword to time launches, optimize ad campaigns, build listings that convert and capture more of the digital shelf year-round.
- Keyword search volume & growth trends
- Seasonality & peak-week timing
- Share of Voice & digital shelf position
How Parable Works
One platform.
Four modules. Both marketplaces.
Track market trends, optimize pricing, accelerate ad performance, and own the digital shelf — all in one platform, across Amazon and Walmart.
Strategy
Market Intelligence
Unlock category insights to optimize pricing, product mix, and innovation. Refine channel strategy and strengthen pricing power with competitive intelligence and demand forecasting — across Amazon AND Walmart.
- Category & subcategory share
- Demand forecasting
- Competitive pricing signals
Operations
Retail Insight
Unify Amazon and Walmart data into expert-curated dashboards for fast, actionable insight. Monitor sales, optimize pricing, track performance, and launch innovative products faster.
- Sales & revenue dashboards
- SKU-level performance
- Launch & innovation tracking
Advertising
Ad Accelerator
Automate PPC across both marketplaces to save time and budget. Optimize CTR and CPC, eliminate wasted ad spend, and maximize ROI with data-driven recommendations.
- Cross-marketplace PPC automation
- CTR / CPC optimization
- ROI-driven bid strategy
Visibility
Digital Shelf Analytics
See how your brand stacks up with share-of-voice insights. Track rankings, uncover high-performing keywords, improve search visibility, and own the Buy Box.
- Share of voice tracking
- Keyword & ranking intelligence
- Buy Box monitoring
Our Data
The most comprehensive marketplace dataset, period.
Without high data accuracy, you risk investing in the wrong place — compounding over time and putting revenue at risk.
20%
more accurate than the closest data competitor
11×
more keyword coverage than any other provider
10+ yrs
of historical data and sales-estimate refinement
600M+
products tracked across Amazon & Walmart
What we track
- Sales & revenue estimates (SKU, brand, subcategory, category)
- Pricing, price-band analysis, MAP monitoring
- Buy Box wins, fulfillment & seller (1P/3P) detail
- Reviews, ratings & customer sentiment
- Best Seller Rank with high-accuracy estimates
- Variant child SKUs & parent rollups
- Search volume, seasonality & related keywords
- Share of voice — organic and sponsored
How you can use it
- Diagnose if a dip is you or the market
- Find whitespace before competitors do
- Validate product launches with real demand signals
- Defend share of voice on the digital shelf
- Optimize ACoS / RoAS with full market context
- Catch unauthorized sellers eroding your margin
- Time launches and ad spend to seasonal demand
- Forecast demand using a decade of history
Inside the platform
A real look at the data you'll work in
From category revenue mix and Buy Box conversion to keyword momentum and competitor pricing — every chart is powered by 10+ years of Amazon and Walmart data.
Revenue by Brand
↑ 8.4% YoY
$960M est. category revenue
RoAS Over Time
$6.98 ↑ 3.5%
Cost
$798.7K
Sales (14d)
$8.4M
RoAS
$6.98
Sales
Cost
Conversion Funnel
Amazon + Walmart last 30 days
Search Impressions56.9M +0.27%
PDP Views6.58M +0.06%
Buy Box Wins6.47M +0.02%
Orders919K +1.04%
Share of Voice
"Protein powder" ↑ 4.2%
Your brand
28.4%Competitor A
21.1%Competitor B
14.7%Competitor C
9.6%Others
26.2%Keyword Search Volume
10.2K
↑ 47% (30d)
Avg weekly
3,723
Keyword Value
68/100
Ease-to-Rank
44/100
Listing Price vs. Competitor
$205
Buy Box price ↑ 1.1%
You
Competitor
Category Revenue Mix
$222.1M
↑ 1.05% MoM
Whey Protein
Creatine
Meal Replacement
Energy Drinks
Brands grow on Parable
+28% YoY
Average revenue growth across Amazon & Walmart for active Parable brands.
Frequently asked questions
Which marketplaces does Parable cover?+
Both Amazon and Walmart — unified into a single market share view, with 10+ years of historical depth on each. We're the only platform that gives you true cross-marketplace category, brand, and ASIN/Item-level intelligence.
How far back does your data go?+
Over 10 years of clean, normalized marketplace data — the longest history available in the industry. Use it to separate seasonality from structural shifts and to model demand across full market cycles.
How do you benchmark performance?+
Parable compares your brand to the overall market and to your true competitors — by category, subcategory, brand, SKU, and keyword. Measure share, sales, pricing, Buy Box wins, share of voice, and more across both Amazon and Walmart.
If my sales are dipping, can Parable tell me why?+
Yes. We diagnose whether the slowdown is driven by shopper demand shifts, competitor activity, pricing pressure, lost Buy Box, unauthorized sellers, or your own product mix — across both marketplaces.
How do you help with product innovation?+
Parable surfaces whitespace, validates demand, tracks emerging keywords and seasonality, and shows where competitors are leaving room to launch — backed by a decade of category history on Amazon and Walmart.
How do you help win the Buy Box?+
Track Buy Box win rates by category, brand, and SKU. Monitor seller-level detail, pricing, fulfillment, and MAP violations. Identify unauthorized 3P sellers eroding revenue and quantify potential lost revenue.
Can you optimize my ad spend?+
Yes. Parable Ad Accelerator automates Amazon and Walmart PPC with dayparting, ROI optimization, sales maximization, shelf planning, keyword harvesting, and advanced budget control — tied directly to market share outcomes.
How is Parable different from other tools?+
More depth, more history, and true cross-marketplace coverage. Most tools cover Amazon only and a few years of data. Parable covers both Amazon and Walmart with 10+ years of context, 600M+ products tracked, and the broadest keyword coverage in the industry.
How does Parable get its data?+
We've spent over a decade refining sales-estimate algorithms across orders, shipments, Best Seller Rank, inventory, pricing, categories, and subcategories — continually updated at the category level with advanced machine learning.
What kind of data does Parable offer?+
Sales estimates, pricing & price-band analysis, reviews & sentiment, brand & market share, BSR, variant child SKUs, seller (1P/3P) detail, search volume & seasonality, share of voice, Buy Box performance, and more — across Amazon and Walmart.
Parable
Join the fastest-growing brands on Amazon & Walmart
(with the best-in-class data they use.)
Get a sales demo